"Should we go with the gruesome farm accident, semi-truck/car pileup, or the 12-yr-old run over by the train? The train it is."
It was an ad for North Memorial trauma center featuring a little boy, Brian, who's legs were reattached after he was hit by a train. We started with a photo that is hard to look at and harder still to look away from, and the line, "This is a true story." Our first Gold Pencil.
-Jac Coverdale(Clarity Coverdale Fury)
Jac represents work that gets right to the point, stays in your mind, and makes you think. Representing Clarity Coverdale Fury with strong work, he remains a classic example of winning by reinventing ideas that are generally difficult to think about.
Posts
1 comment:
That's very real. It's nice to see reality win even when it's depressing. It really breaks up the long stretches of either fashionable or comic campaigns.
Post a Comment