McElligott hands me HIS campaign to extend. The client is John Jay. The brand is Bloomingdales. Failure is not an option.
-Bruce Bildsten(Brew)
Bruce is a founder of Brew, a creative agency in Minneapolis who has recently devoted the opening page of Brew's site to their 'Minnesota Helps: Bridge disaster fund' campaign. Formerly an Executive Creative Director at Fallon Worldwide and a Writer at Duffy and Partners, he left to form Brew with partner Michelle Fitzgerald.
What makes Bruce's view on winning the pencil so interesting? He's one of the pioneers to working in Minneapolis with big name clients that expect the best. His view is one that shows that drive for making great, new ideas that is being questioned in the industry today.
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2 comments:
True or False: McElligott was a marine, and it shows in your story.
My read up on John Jay was most interesting because not only did I find why he would need to be impressed
(his credentials), but I found him and many other names mentioned in this blog to have gone through wieden + kennedy at one point or another. hmmmmm.
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